Among businesses investing in this community at this time is How It Works on 4th Street across from the cinema. Remodelers have done an excellent job of tying in new gallery, production and office areas to match the character of this former McCracken family residence. How It Works’ services include web development, graphic design, digital photography, video/audio production, marketing, branding, illustration, and talent promotion. A web site introduction states: “Our talented group of media professionals possesses years of experience creating for the internet, print, television and radio. Give us a call and take advantage of the opportunities your business has been waiting for.”