January 20th, 2016
Chamber trains partners
A campaign that has been months in the making transitions to action this week with training led by branding expert Duane Knapp (right). A Chamber of Commerce sponsored training session at the Majestic Inn & Spa Wednesday marked the first of a series of such sessions that will take place over the course of the next year or so. It was billed as a “Delivering the Experience Anacortes Promise” session. Elements of “the promise” include 1) beautiful island getaway 2) authentic, vibrant seacoast community 3) wonderful weather 4) real people 5) everyone is welcomed as a guest. The next session is scheduled on February 24, with hopes to conduct sessions that will directly train 1,000 individuals. Among those present at the first session were volunteer members of a Brand Team that worked with veteran consultant Knapp to create a purposeful campaign to put Anacortes on the map as a top Northwest destination. The team’s work included almost 2,000 interviews and surveys with residents, business owners, guests and the traveling public. Call the Chamber (293-7911) for details or inquiries about training.